HealthNEXT PulsePoint Annual Summit

The Doctor Will See You Now: How AI Is Transforming HCP Practices-

We all know how pressed for time doctors have been for decades. AI is changing that, not by replacing physicians, but by clearing the path so they can actually practice medicine. This panel goes straight to the source: physicians sharing firsthand how AI is reshaping their day, from eliminating administrative drag to surfacing the right clinical information exactly when it's needed. The result? More time with patients and better conversations when they get there.

Trust Issues: Why Your HCP Data May Not Be What You Think It Is

HCP data is at the heart of health marketing, but there’s a critical vulnerability: it's highly variable. There are no industry standards; sources are fragmented; quality ranges wildly. And quality is important: It shapes every decision downstream, from targeting to measurement to ROI. So how does a brand ensure you’re working with data you can actually trust? The answer is validated intelligence. This panel brings together marketing leaders who have made validated intelligence a cornerstone of their strategy to talk about what it is, where it comes from, who owns it, and why it matters.

Plot Twist: How Shifting Patient Behaviors Are Forcing Pharma to Keep Up

Consumers are changing how they find, evaluate and act on health information. And the forces driving this change are converging. Political movements challenging vaccines and conventional medicine are eroding consumer trust in traditional pharmaceuticals. Large language models and AI-powered platforms are changing how consumers search for health answers. This panel digs into who the pharma DTC consumer is becoming, and what it takes to reach them effectively.

The Playlist, Not the Single: What True Omnichannel Looks Like in Practice

Health marketers have never had more channels at their disposal: search, social, endemic, EHR, conversational AI, audio, and beyond. But access isn't orchestration. When channels operate in silos, all that reach is only partly realized. The brands winning today aren't just present everywhere; they're telling one coherent story across every touchpoint in the physician journey, including the walled gardens. This session gets into what true cross-channel orchestration actually requires and what's at stake for brands that crack it.

From Signals to Scripts: How Novo Nordisk Is Turning Customer Intent Into Personalized Engagement

The gap between knowing your customer and reaching them at the right moment has never been more consequential or more closeable. In this session, leaders from Novo Nordisk share how they're moving from signal detection to execution: identifying customer need and intent in real time, aligning those signals with channel strategy, and delivering messages that match where a customer is in their journey.

The Clinical Relevance Moment: What AI Hears That Marketing Misses

This panel brings together a practicing physician, a pharma marketing strategist, and a platform leader to examine the Clinical Relevance Moment from three vantage points: what it feels like to be the clinician inside it, what it means for a brand trying to reach that physician at the right time, and what category of technology is required to detect and respond to it responsibly. The conversation is about the market challenge first, and what a new model of clinical engagement makes possible.

BREAKOUT 1: INNOVATION SESSIONS

BREAKOUT 2: INNOVATION SESSIONS

BREAKOUT 3: INNOVATION SESSIONS

It’s a Match! How CTV and Omnichannel Are Finally Finding Each Other

CTV is no longer a siloed channel, but measurement hasn't caught up. In an omnichannel world where attribution often goes to whoever can prove lift, how do you accurately value your biggest, most premium buy? This panel brings together leading voices in CTV and streaming to tackle the questions that actually matter: what premium partnerships deliver, how to attribute impact across a complex media mix, and how health marketers can make sure their largest investment is pulling its weight.

3:00 - 3:20 | Ask An Expert: The Platform

Mezzanine Floor

It’s a Match! How CTV and Omnichannel Are Finally Finding Each Other

CTV is no longer a siloed channel, but measurement hasn't caught up. In an omnichannel world where attribution often goes to whoever can prove lift, how do you accurately value your biggest, most premium buy? This panel brings together leading voices in CTV and streaming to tackle the questions that actually matter: what premium partnerships deliver, how to attribute impact across a complex media mix, and how health marketers can make sure their largest investment is pulling its weight.

3:50 - 4:10 | Ask An Expert: Omnichannel & WebMD AI

Mezzanine Floor