HealthNEXT PulsePoint Annual Summit

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AGENDA

9:00 - 10:00 AM | Arrival and Breakfast

10:00 AM | Welcome by Andrew Stark, Chief Commercial Officer

10:10 - 10:50 AM | Brand Marketing Through the Doctor’s Eyes:

What We Love. Hate. Need. Want

Brand marketers must understand clinicians’ lived realities amid misinformation, empowered patients, systemic dysfunction, and time famine. Let’s explore how doctors engage with science, patients, and brands—and what actually works in building trust and adoption.

Chris DeRienzo, M.D.

Chief Physician Executive

American Hospital Association

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Michael Zile, M.D.

Division of Cardiology

Medical University of SC

Jessica Treviño Jones, M.D.

Breast Oncology, Cancer Genetics and High-Risk Screening

Mays Cancer Center

Jonathan Zile

Moderator:

SVP, Data Solutions

PulsePoint

Chris DeRienzo, M.D.

Chief Physician Executive

American Hospital Association

Michael Zile, M.D

Division of Cardiology

Medical University of SC

Jessica Treviño Jones, M.D.

Breast Oncology, Cancer Genetics and High-Risk Screening

Mays Cancer Center

Jonathan Zile

Moderator:

SVP, Data Solutions

PulsePoint

10:50 - 11:15 AM | In Conversation with Josh Palau, Pfizer

This fireside chat between Konrad and Josh promises fresh perspectives, thoughtful dialogue, and bold thinking around what’s next in healthcare marketing.

Josh Palau

VP, Performance
Media & Activation
Pfizer

Konrad Gerszke

CEO

PulsePoint

Josh Palau

VP, Performance Media & Activation

Pfizer

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Konrad Gerszke

CEO

PulsePoint

11:15 - 11:45 AM | In the Hot Seat: Health Agency Chiefs

Join leading agency chiefs as they explore transformative uses of AI, the evolving strategies for rare disease outreach, generational engagement across DTC and HCPs, and the bold moves healthcare marketing still hesitates to make.

Andrea Palmer

CEO

Publicis Health Media

Eugene Lee

COO

CMI Media Group

Greg Reilly

Global President
Dentsu Health

Melissa Gordon-Ring

Global President
IPG Mediabrands Health

Andrew Stark

Moderator: CCO
PulsePoint

Josh Palau

VP, Performance Media & Activation

Pfizer

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Konrad Gerszke

CEO

PulsePoint

11:45 - 12:10 PM | Networking Break

12:10 - 12:30 PM | PulsePoint Product: Reframe, Rethink, Innovate (Part 1)

Ezra Suveyke

CPO
PulsePoint

Glenniss Richards

Sr. Director, Digital Media Activation

Bayer

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Parker Noren

Moderator:

SVP, Growth & Product Strategy

Internet Brands

Coming Soon

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12:30 - 1:00 PM | Redefining Health Media: Precision at Scale Without the Waste

In today’s fragmented media landscape, brands still struggle to align message delivery with real-time audience intent—resulting in waste and missed opportunity. This panel brings together senior pharma marketers to challenge legacy assumptions about media inefficiency. We’ll discuss how top health marketers are shifting from traditional targeting strategies to dynamic, moment-based activation—unlocking more value from every dollar spent.

Glenniss Richards

Sr. Director, Digital Media
Activation
Bayer

Milet Koo

Assoc. Director, Omnichannel Strategy
Neurocrine

Becky Hallam

Moderator: GVP, Platform

PulsePoint

Glenniss Richards

Sr. Director, Digital Media Activation

Bayer

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Parker Noren

Moderator:

SVP, Growth & Product Strategy

Internet Brands

Coming Soon

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1:00 - 2:00 PM | Lunch

2:00 - 3:15 PM | BREAKOUT SESSIONS (Panel session followed by workshop with PulsePoint experts)

Breakout 1: Platform Success

See why leading brands are using our platform, and learn how to get the most out of your experience. Then join a Shark Tank-style session where your feedback could shape the next wave of platform enhancements.

George Tarnopolsky

VP, Programmatic
Good Apple

Rose Sumrall

VP, Programmatic & Social
Underscore Marketing

Andrée LaTortue

Sr. Media Strategist
Moon Rabbit

Maggie Leathersich

Director, Strategy &
Partnerships,
Biddable Media
Butler/Till

Becky Hallam

Moderator: SVP, Platform
PulsePoint

Breakout 2: DTC Innovation (Panel session followed by PulsePoint presentation & roundtable discussions)

Join our experts for an interactive session on what’s next in DTC. Dive into the current limitations in consumer targeting and measurement, air your specific challenges and help shape tools to power your success.

Mark Pappas

EVP, Innovation
CMI Media Group

Jordan Galbraith

SVP, Programmatic
Publicis Health Media

Michael Caruso

SVP, Biddable Media

SSCG Media Group

Francis D'Hondt

SVP, Addressable Health
KINESSO

Malcolm Halle

Moderator: VP, Strategic Accounts
PulsePoint

Raphaëlle Rouzeau

Sr. Product Manager, ENJAYMO

Recordati Rare Diseases

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Stacy Trent

Director, Omnichannel Excellence and Execution

Ionis Pharmaceuticals

Aidai Kozubekova

Assoc. Director, HCP Marketing Lead, CABLIVI

Sanofi

Jason Sperber

Moderator: VP, Sales Signal Analytics

PulsePoint

Sarah Bast

EVP, Investment

Publicis Health Media

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Meredith Carber

Assoc. Director, Media Planning & Execution

Sanofi

Evan Calafates

VP, Paid Search

KINESSO

Keith Matt

Moderator: Group VP

PulsePoint

Breakout 3: HCP Insights & Omnichannel Activation (Two panel sessions & PulsePoint presentation)

Discover the next era of HCP intelligence. Dig into how insights fuel strategic audience research and media activation, and get a first look at HCP Explorer, with real-time visualizations, data control, and deeper audience insights.

Panel 1 - HCP Insights: Panelists will share their experiences across topics such as, which insights are most important today; how they are sourced, accessed, and used; and where existing processes fall apart.

Raphaëlle Rouzeau

Sr. Product Manager, ENJAYMO
Recordati Rare Diseases

Stacy Trent

Director, Omnichannel
Excellence and Execution
Ionis Pharmaceuticals

Aidai Kozubekova

Assoc. Director, HCP Marketing Lead, CABLIVI

Sanofi

Jason Sperber

Moderator: VP, Sales
Signal Analytics
PulsePoint

Raphaëlle Rouzeau

Sr. Product Manager, ENJAYMO

Recordati Rare Diseases

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Stacy Trent

Director, Omnichannel Excellence and Execution

Ionis Pharmaceuticals

Aidai Kozubekova

Assoc. Director, HCP Marketing Lead, CABLIVI

Sanofi

Jason Sperber

Moderator: VP, Sales Signal Analytics

PulsePoint

Panel 2 - HCP Omnichannel Activation: Panelists will share their experiences across topics such as current data and insights needs; how insights are gathered and applied to campaigns; which insights they wish they had access to, and how new tools could change the game, and drive smarter activation.